Cityline與內地大型劇院簽訂合作 共同推動粵港澳藝術交流 | Cityline Signs Cooperation Agreement with Major Mainland Theatre to Jointly Promote Arts Exchange Across Guangdong, Hong Kong and Macao

今年為第22屆中國（深圳）國際文化產業博覽交易會，深圳濱海藝術中心作為寶安區的重要分會場，於5月20日以「藝境無界，五載匠心」的主題揭開序幕，致力於促進粵港澳三地藝術演出交流，融合中外文化。在啟動儀式上，多家中港澳的文化藝術演出團體均有出席，Cityline更與深圳濱海藝術中心簽訂合作意向書，代表雙方致力提升大灣區購票及支付體驗，實踐粵港澳大灣區文化演藝共同體的願景。

在文博會期間，深圳濱海藝術中心特別推出6台66場精品演出，涵蓋音樂劇、樂器演奏、合唱音樂等多元化表演。今屆一系列演出中，倫敦西區原版音樂劇《瑪蒂爾達》(Matilda)成焦點，從5月1日至6月21日於歌劇廳上演，一連61場，創下省內音樂劇演出場次紀錄。此劇目門票於Cityline平台公開發售。

到深圳來看戲逐漸成為大灣區生活新趨勢，人民日報指出，深圳濱海藝術中心是粵港澳大灣區引進香港演出項目的主要劇院。港澳觀眾佔比穩定在30%以上，「藝述」灣區演出季中港澳項目佔比超過70%，反映了藝術中心在促進灣區文化融合中的關鍵角色。未來Cityline將繼續致力推動及參與粵港澳表演及交流，推動三地藝術共融。

This year marks the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF). As a key sub-venue in the Bao'an District, the Bay Opera of Shenzhen raised its curtains on 20 May under the theme “Art Without Borders, Five Years of Dedication”, dedicated to promoting artistic performance exchanges across Guangdong, Hong Kong, and Macao, while blending Chinese and international cultures. Cultural and artistic performance groups from Hong Kong, Macao, and the Mainland attended the launch ceremony. Notably, Cityline signed a Letter of Intent (LOI) for cooperation with the Bay Opera of Shenzhen, representing both parties' commitment to enhancing the ticketing and payment experience within the Greater Bay Area (GBA) and realising the vision of a cultural and performing arts community across the region.

During the ICIF, the Bay Opera of Shenzhen specially introduced 6 premium productions with a total of 66 performances, spanning a diverse range of genres including musicals, instrumental recitals, and choral music. Among the series of performances this season, the original London West End musical “Matilda” took centre stage. Running from 1 May to 21 June in the Opera Hall for a consecutive 61 performances, it set a record for the highest number of musical performance sessions in the province. Tickets for this acclaimed production were made available for public sale on the Cityline platform.

Travelling to Shenzhen for theatre has gradually become a new lifestyle trend in the Greater Bay Area. People's Daily pointed out that the Bay Opera of Shenzhen serves as a primary theatre for introducing Hong Kong performance projects into the GBA. The proportion of audience members from Hong Kong and Macao has remained stable at over 30%, and Hong Kong and Macao projects account for more than 70% of the “Art Narratives” Bay Area Performance Season, reflecting the arts centre's pivotal role in fostering cultural integration within the region. Moving forward, Cityline will remain dedicated to promoting and participating in performances and exchanges across Guangdong, Hong Kong, and Macao, further driving artistic harmony among the three regions.

深圳濱海藝術中心管理有限公司代表（左）與Cityline執行董事兼總經理林永存（右）簽訂合作意向書。

The representative from the Bay Opera of Shenzhen Management Co., Ltd. (left) and Mr Marcus Lam, Executive Director and General Manager of Cityline (right), sign the Letter of Intent (LOI) for cooperation.

到大灣區觀賞演出已成為港人北上消費新趨勢，Cityline致力提升購票付款及交通往來上的體驗。

Watching performances in the Greater Bay Area has become a new trend for Hong Kong residents spending across the border. Cityline is committed to enhancing the experience in ticketing, payment, and transport.